Solara.

Imagine a sparkling citrus drink with a little more sunshine and a lot more personality. This self-initiated concept explores how a simple product promise can become an entire brand world.

The challenge

The drinks shelf is crowded with loud claims and familiar visual cues. The brief was to create an identity that feels joyful and recognisable without depending on a long list of promises.

The concept

Bottled optimism. A warm palette, generous typography and expressive citrus details give Solara an instantly recognisable presence. The same visual language extends from the can to launch posters and social content.

The solution

A flexible identity system built around a confident wordmark, three citrus-inspired colours and a simple family of graphic elements. Product imagery becomes the centre of a playful, modular launch campaign.